Our firm was founded by Oscar H. Castro, a seasoned digital expert. Oscar is a senior executive with a track record of leading digital transformations at Fortune 500 retail companies. He started his career in accounting and financial management, then pivoted to digital business leadership. He has served as General Manager (“GM”) of several digital businesses over the past 13 years, driving business transformation and profitable growth. He has developed multi-year strategic roadmaps, built digital teams, launched new businesses and driven significant growth at companies including Sears/Kmart, Big Lots, 1-800-FLOWERS.com and Dollar Tree.

EDUCATION / PROFESSIONAL CERTIFICATIONS:

• Master of Business Administration (MBA), Finance - Dominican University - IL

• Bachelor of Science (BS), Finance & Accounting - St. Xavier University - IL

• Certified Public Accountant (CPA) – Illinois [inactive]

• AI (Artificial Intelligence) Product Management Specialization – Duke University

• Cybersecurity Specialization – IBM

• Regulatory Compliance Specialization - University of Pennsylvania

• Google Cloud Certified Digital Leader

• Google Analytics Certification (GA4)

• Google Ads Certification 

• Email Marketing Certification – Hubspot